SMART CITIES & IoT

The UrbanFlow
Smart City Service

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01

THE CHALLENGE

Modernizing Municipal Infrastructure with Limited Budgets

City governments worldwide are under pressure to improve public services, enhance citizen quality of life, and address pressing issues like traffic congestion and public safety. The “Smart City” concept offers a powerful solution, but implementing it is often a daunting, capital-intensive undertaking. Legacy municipal infrastructure is typically outdated, with siloed systems for everything from traffic lights to waste management. The upfront cost of deploying and managing a city-wide network of IoT sensors and devices is a significant barrier.
Our client, a mid-sized city with ambitious modernization goals, faced these specific challenges:

LACK OF CENTRALIZED CONTROL

Various city departments—transportation, public works, and emergency services—operated on independent systems that couldn’t communicate with one another. This fragmentation led to slow response times and inefficient resource allocation.

DATA OVERLOAD WITH NO INSIGHT

The city was already collecting some data from cameras and sensors, but it lacked a unified platform to process and analyze this data in a meaningful way. They were drowning in information but starved for actionable intelligence.

HIGH CAPEX BARRIER

The procurement and installation of thousands of smart sensors, public Wi-Fi infrastructure, and a new data center would have required a bond measure and a multi-year financial commitment, which was politically and fiscally challenging.

MAINTENANCE & MANAGEMENT COMPLEXITY

A smart city network requires constant maintenance, security updates, and technical support. The city’s IT department did not have the specialized personnel or budget to manage such a complex system on its own.

Technology - Consulting - Solutions

02

THE SOLUTION

Divine by Design's UrbanFlow as a Complete Service

Divine by Design provided a turnkey solution with the UrbanFlow Smart City Service, a comprehensive platform delivered on a flexible subscription model. Our team handled every aspect of the project, from infrastructure deployment to ongoing management and data analytics, allowing the city to focus on policy and public administration.
Key components of the solution included:

IoT SENSOR NETWORK DEPLOYMENT

Our experts strategically deployed thousands of IoT devices across the city, including traffic cameras with computer vision, air quality sensors, and smart waste bins. These devices were securely provisioned and connected to our cloud-based platform.

UNIFIED COMMAND CENTER

We designed and built a central command dashboard that provides a real-time, consolidated view of all city data. This single pane of glass allows public works and law enforcement to monitor traffic flows, identify public safety incidents, and manage city assets from one location, breaking down departmental silos.

AI POWERED TRAFFIC MANAGEMENT

The platform’s AI engine analyzes traffic data from cameras and sensors to dynamically adjust traffic light timings. This system can detect congestion hotspots and reroute traffic in real-time, significantly improving traffic flow during peak hours and special events.

PREDICTIVE PUBLIC SAFETY ANALYTICS

By analyzing data from public safety cameras, the platform can flag unusual patterns and alert law enforcement to potential issues before they escalate, enabling a more proactive and preventative approach to public safety.

PREDICTABLE OPEX MODEL

The city avoided the upfront capital expenditure by subscribing to the service. The predictable monthly fee covered all hardware, software, maintenance, and support, allowing them to budget effectively and demonstrate continuous value to their constituents.

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THE RESULTS

A More Efficient, Safer, and Smarter City

The implementation of the UrbanFlow Smart City Service transformed the city’s operational capabilities and quality of life for its residents.

FINANCIAL FLEXIBILITY

The shift to an OpEx model allowed the city to bypass a major bond initiative, accelerating the project timeline and allowing them to immediately start delivering on their smart city promises.

TRAFFIC CONGESTION REDUCTION

The AI-powered traffic management system reduced peak-hour travel times by an average of 18%, easing a major point of frustration for commuters.

ENHANCED PUBLIC SAFETY

Real-time alerts and predictive analytics led to a 15% decrease in response times for law enforcement and emergency services, potentially saving lives and mitigating crime.

INCREASED CITIZEN SATISFACTION

The city was able to launch new public services, such as a mobile app for reporting issues and accessing real-time traffic data, leading to a significant increase in citizen engagement and satisfaction.

This project demonstrates how Divine by Design helps municipalities leverage the power of IoT and AI, not as a product to be purchased, but as a long-term strategic partnership that provides continuous value and measurable improvements in urban living.

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